✺01
360° Campaigns & Strategy
Multi-channel campaigns from the first idea all the way to launch, built around the number they actually have to hit.
Clients
BraiinsVictoria VRGalosoft CryptoBITmarkets
Full-Funnel Marketing & PR Lead
Marketing thatmoves the whole funnel.
I lead marketing and communication for ambitious brands. I run 360° campaigns from the first idea to launch, build brands people actually come back to, and keep the creative tied to a number it has to move.
About
Six years leading marketing across industries, from global consumer brands to tech, gaming and startups. I run 360° campaigns from start to finish: performance, creative, PR and delivery as one connected system, where creative execution meets analytical thinking.
NowHead of Communication @ Braiins Forge
BeforeHead of Marketing @ Victoria VR
What I do
Five disciplines, one lead.
Grouped by the type of work, and the brands I’ve done it for.
◎02
PR, Communication & Sponsorships
Building the story a company tells, inside the company and out in the media, through narrative, press and sponsorships.
Clients
BraiinsBITmarketsBITsportsCapital MarketsInvesting Fox
✦03
Brand, Content & Editorial
Brands that earn attention with content, not ad spend. Positioning, creative direction and editorial that builds a real audience (robot_dreams grew to 20k+ monthly readers).
Clients
robot_dreamsDeník.czGFFFuture Mining
→04
Performance & Paid Media
Paid acquisition run on data, not hunches: test, measure, scale what works (Google Ads, Analytics, Meta).
Clients
PanasonicNestléTechnicsAvion Brno
⬡05
Project & Team Leadership
PMI-certified delivery: leading in-house and agency teams so ambitious work actually ships on time and on budget.
Clients
Victoria VRMedia:listLABA Czechrobot_dreams
Masaryk University (Media Studies & Sociology, BA) · PMI-Certified Project Manager · Czech / English / German
Selected work
Real briefs, real numbers.
A few projects where the work moved an actual metric, not just produced an output.
Challenge
A niche Bitcoin hardware product needed a B2C launch, but nobody actually knew which audience, creative or buying path would convert in the US market.
Approach
So I built a 4-cell A/B test (CTA × funnel path) and ran it on a real budget: landing page versus straight-to-cart, with several creatives going head to head. Then I read the data honestly instead of chasing whatever number looked good.
Result
The test isolated the winning CTA and creatives and showed the audience was relevant and already trusted the brand. More importantly, it pinpointed where the launch was really leaking: the offer and the landing page, not the ads. An unclear launch turned into a concrete plan backed by data.
PerformancePaid mediaA/B testingAnalytics
Challenge
An EdTech platform needed more than courses. It needed an audience, and a reason for the tech community to keep coming back.
Approach
I led creative and editorial from scratch: a content brand and blog with a clear voice, a steady publishing rhythm, and topics the tech community actually cared about.
Result
The blog grew into a real community hub with 20,000+ monthly readers. An owned channel that lasts, instead of attention rented from an ad platform.
BrandContentEditorialCommunity
Challenge
Several fintech and crypto brands needed coordinated communication and sponsorships, without each one pulling the story in a different direction.
Approach
I ran the communication projects and sponsorship activations across the portfolio, holding one consistent narrative while adapting each brand's voice to its own audience.
Result
One communication system across several brands, where sponsorships, messaging and delivery ran as a single operation instead of separate fire drills.
PRSponsorshipsBrandProject management
Challenge
An ambitious AI-driven VR gaming company needed sharp positioning and a marketing engine that could work across every channel at once.
Approach
As Head of Marketing I owned the full 360° strategy: brand positioning, campaign execution and cross-channel coordination, and I led it from start to finish.
Result
A coherent brand story and a cross-channel campaign system built to scale as the product grew.
StrategyBrandLeadershipCampaigns
0+
Years in marketing
0+
Brands & clients
0
Sectors
0°
Full-funnel
How I work
From idea to impact.
01
Listen & diagnose
First I learn the business, the audience and where things actually break, before touching a single channel.
02
Strategy & idea
One sharp idea, mapped to the funnel and to a number we both agree we want to win on.
03
Make it & ship it
Creative, media, PR and delivery work as one team, not five departments that never talk.
04
Measure & scale
Then I read the data honestly: cut what isn't working and put more behind what is.
Try me first, free
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This isn't a chatbot. It screenshots your page and looks at it, measures your performance, domain and email setup, and scores it against my own full-funnel framework. Then it throws out anything generic.
Let’s talk
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Prefer email? [email protected]·LinkedIn