Media:list·Fintech · Crypto·2024–2025
One voice across a fintech portfolio
Project Manager & Brand Manager
6
Fintech brands led
The challenge
Several fintech and crypto brands needed coordinated communication and sponsorships, without each one pulling the story in a different direction.
My approach
I ran the communication projects and sponsorship activations across the portfolio, holding one consistent narrative while adapting each brand's voice to its own audience.
The result
One communication system across several brands, where sponsorships, messaging and delivery ran as a single operation instead of separate fire drills.
PRSponsorshipsBrandProject management
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