All work
robot_dreams·EdTech·2023–2024

A tech brand 20,000 readers come back to

Creative Project Manager & Editor (LABA Czech)

20K+
Monthly readers
0→1
Brand & blog built

The challenge

An EdTech platform needed more than courses — it needed an audience and a reason for the tech community to keep showing up.

My approach

I led creative and editorial from the ground up: a content-driven brand and blog with a clear voice, a steady publishing rhythm, and topics the tech community actually cared about.

The result

The blog grew into a genuine community hub reaching 20,000+ monthly readers — a durable, owned channel rather than rented attention.

BrandContentEditorialCommunity