All work
robot_dreams·EdTech·2023–2024

A tech brand 20,000 readers come back to

Creative Project Manager & Editor (LABA Czech)

20K+
Monthly readers
0→1
Brand & blog built

The challenge

An EdTech platform needed more than courses. It needed an audience, and a reason for the tech community to keep coming back.

My approach

I led creative and editorial from scratch: a content brand and blog with a clear voice, a steady publishing rhythm, and topics the tech community actually cared about.

The result

The blog grew into a real community hub with 20,000+ monthly readers. An owned channel that lasts, instead of attention rented from an ad platform.

BrandContentEditorialCommunity